The Projekt You $20,000 Scholarship
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$20,000 in coaching scholarships

Get hot. Stay hot. On us.

Your 30s are for getting hot. Not starting over.

Apply for the Scholarship
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Opens Monday, Aug 31  ·  Closes midnight, Sept 4 (EST)
Karli and Shelby

For the woman who's done starting over.

You know what to do. Yet your body won't respond, you can't stay consistent, and quietly you've started to wonder if it's just you.

It isn't. You've spent years putting everyone else first, and your body, hormones and energy have paid the price.

You don't need another meal plan. You need the right strategy.

What we're giving away

$20,000 in coaching scholarships

One woman wins a full 6-month scholarship. Several more are awarded coaching credits. Here's what the full ride includes.

6 months of full 1:1 coaching

Personal training and nutrition, built around your real life.

Included
Custom macro strategy + ongoing support

Ditch the crash diets. Eat more, drop fat, rebuild the metabolism a decade of dieting wore down.

Included
Weekly 1:1 check-ins

Not just accountability, your breakthrough plan. We troubleshoot, realign, and lock in fat loss that doesn't rebound.

Included
The Projekt You sisterhood

A room full of women holding the same standard.

Included
The Rebrand Mastermind

Become the woman who never has to start over. Get to the root, rewire false beliefs, build self-trust.

Included
Functional Gut & Hormone Protocols

Ditch the bloat, fix the energy, and get to the root of why nothing's worked.

Included

This is for the woman ready to...

  • Look and feel HOT
  • Drop body fat and recomp
  • Sustain her results
  • Prioritize her own needs, finally
  • Build the hottest consistency
  • Become the woman of her dreams
  • Build a body she's obsessed with

Apply Here

Meet your coaches

Karli & Shelby

Karli

Karli

Recomp & Identity Coach

I coach women who are done starting over. My method isn't just the body. It's becoming the woman who shows up for herself, in the gym, in her relationships, in her life. When you become her first, the body follows. I've helped over a thousand women build something that actually lasts.

Shelby

Shelby

Body Recomp & Gut Health Coach

I gained 50lbs across two brutal pregnancies, lost my best friend six months postpartum, and still built a body I feel hot in. First on a bikini pro stage, then in real life. The stage taught me what extremes cost. Real life taught me what actually lasts. Now I help moms drop the weight and keep it off without prep, punishment, or putting themselves last. I did it through two kids, a business, and a divorce, so I know you can too.

To be her is to become her

We don't just build bodies.

We sculpt the body, rewire the belief system, and reset your standard for what's even possible. Because the women who finally get results didn't just find a better workout. They became a different woman.

Real women. Real results.

🔥 Proof it works 🔥

20lbs, 30lbs, 50lbs down. Stronger. Healthier hormones. Hotter.

Client before and after results
Questions

You might be wondering

When do applications close?

Midnight, September 4 (EST). Applications open Monday, August 31.

How many women win?

One woman wins a full 6-month scholarship. Several more are awarded coaching credits. We're giving out $20,000 total. Winners are contacted directly and announced on our Instagram.

Is it beginner friendly?

Completely. Everything is personalized, whether you're just starting or getting back to it.

I want to change but I'm nervous.

Good. That means you're still fighting for it. This is built to help you finally follow through.

How it works

Four steps

1
Apply

Fill the form below before applications close.

2
We review

Every application is read personally.

3
Winners chosen

Announced on Instagram and contacted directly.

4
You begin

Full ride or coaching credits, you're in.

Build a body you're obsessed with.

This is your chance to come first. Applications close midnight, September 4 (EST). Don't let "later" win again.

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